Whoville was the creative energy behind the launch of the luggage mega-brand SwissGear at Target Stores. So, when they were looking for a more upscale, fashion brand to complement their luggage and backpack assortment Target turned to Whoville to develop a brand and product that would appeal to their guest and also draw a new demographic and incremental revenue to their stores. Whoville delivered the highly successful Verrazano brand developing every aspect from name generation to identity, packaging and point-of-sale design. Whoville even designed the launch product assortment and the luggage and backpacks that are being sold in Target today. Just think how Whoville could reinvigorate your company or brand!
Below are images of some of the facets of the Verrazano brand that Whoville created.
Click on any image to expand it
Verrazano Backpack Design
Brand Introduction Flyer
Verrazano Launch Luggage Design
Verrazano Luggage Design Generation II
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