ECOPIA ECO-FRIENDLY PLASTIC GIFT BAGS
The R&D scientists at Tirta Marta, an Indonesian bio-plastics company, developed a thin paper-like sheet out of a plastic resin from tapioca plants and fabricated it into beautiful, durable gift bags that biodegrade naturally in dirt. They then turned to Whoville to position and brand their ingenious and category disruptive product for a North American launch. Ecopia was born. Whoville developed the name, created the logo, packaging, merchandising and even designed the first series of gift bags!
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Name Generation & Identity Design
Retail Presentation, Packaging, Merchandising and Product Design
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