AIR SELFIE

The Italian founders of Air Selfie turned to Whoville to strategically position their innovative micro-drone technology and develop the consumer messaging and retail assets needed to have a successful launch in North America. Whoville did just that. Whoville separated Air Selfie from the saturated and competitive drone market and positioned the brand as an aerial camera, not just another drone. This quantum shift in their positioning allowed Air Selfie to sell into the camera departments next to the likes of GoPro. Whoville also developed a segmented product strategy that appeals to different consumer subsets and price ceilings and developed all of the naming conventions.

Whoville developed all of the packaging, POS, marketing materials, website, social media content and video for Air Selfie to launch at CES and succeeded in winning the CES Innovation award in consecutive years. The upscale sleeve packaging that Whoville designed gives the consumer an immediate feel for the quality of the product and sets the perceived value at a very high level during unboxing. Complementary POS displays with a video monitor allow Air Selfie to stand out and for the aerial camera shopper to immediately understand the value of the Air Selfie product.

Below are just a few of the assets Whoville developed for Air Selfie.

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Package Design

Mass Store Channel Catalogue

Air Selfie Brand Video

Stand Up Retail Display